By Ryan K. Boman, Editor in Chief
There are some new colors in town.
Legit Fit Designs has been making its name recently as one of the cutting edge names in pro wrestling apparel, particularly on the independent scene. Superstar prospects like Tessa Blanchard, Donovan Dijak and Jonathan Gresham are just a few of the many young performers who sport the brand.
In a couple of moves that have just taken place this week, the company also announced that Global Force star Alisha Edwards and East Coast indy wrestler Avery Forestall have also joined their lineup of grapplers.
Legit Fit stands at the ready to change the world of wrestling gear and outerwear, after a long journey that started around eight years ago. Both the brand, and its principles, came together organically, says the company’s owner.
“I’ve been tinkering with designs my whole life,” stated Legit Fit founder, Jamie Violette “My whole life, I was drawn to it. It’s hard for me to pinpoint a time in my life where I went from thinking that I liked it, to thinking I could do it as my primary business. “
The company, founded in 2010, began as a start-up clothier, sponsoring bands in different scenes to raise awareness. This culminated in “The Legit Fit Family Show”, which featured almost a dozen of the top, unsigned bands in New England at the time.
After a while, Violette says he began to look into the possibility of bringing his product to the world of professional wrestling.
“The more stuff I was involved with, and the things I was able to get into by word of mouth, wrestling is what snowballed,” Violette recalled. “Wrestling just kind of took over.”
The combination clicked, and Violette says that Legit Fit never looked back from there.
“Honestly now, I don’t remember my last non-wrestling job, and I love it that way. I love being a part of the business and want to make as much time for it as I can. “
Now, Legit Fit, and its interlocking L & F logo, is being seen more and more. One of the hottest names in wrestling today, Donovan Dijak, has been wearing the black and blue while embarking on his indy wrestling Farewell Tour.
“About a year and a half ago, I met Jamie and he started doing some design work for me,” Dijak said.”The more he kept doing my designs, the more I saw that it would work. We continued the relationship. Now, I pretty much work with him exclusively.”
One of the latest wrestlers to rock Legit Fit Gear is Tessa Blanchard, the daughter of legendary Horseman Tully Blanchard. She recently appeared in the Mae Young Classic and has long been on the radar as one of the top female prospects on the independent circuit.
“Tess is an amazing person,” Jamie Violette said. “Her personality is infectious, and when I had the opportunity to sit and talk to her, I realized that I wanted her to be a part of the Legit Fit family.”
“Not very many people, with the rite of passage in the business that she has, would be so down to earth and just sit and talk wrestling. But, she just does it naturally, because that’s the type of person she is.”
Going forward, Violette says that Legit Fit will continue to grow, as well as find new and creative ways to outfit the wrestlers who are part of the Legit Fit family.
“There’s a way that we can do things in the production aspect to better benefit the wrestlers” the man behind the brand said. “That’s where the family aspect of the company really comes into play. The legitimate desire to see each other succeed.”
“As opposed to me just sending them clothes, I can do what I do for them and create designs specifically tailored to them.”
Violette says that merchandising and branding can sometimes be a part in helping a young wrestler get noticed.
“The people in the business now have realized that there’s so much more to it than just promotion. It’s now a situation where we come in, and work together, and grow together.”
“I like the way wrestling is feeling these days, and I’ve been working with people who share my same feelings and similar ideas.”
“I never put myself or the company over the business, but I felt like there was a need for this type of branding that someone should capitalize on,” Violette said.”Everything I’ve ever done, I’ve tried to brand in some way. So, that and the marketing aspect just came natural to me.”
As for the future, Violette envisions clothing outlets, and even more expansion of the Legit Fit name that further caters to the needs of his clients.
“We will be expanding rapidly. As of right now, there are some really cool directions that we plan ahead. Not just to benefit us, but to hopefully benefit the business.”