FORBES: Mistakes WWE Must Avoid In The Superstar Shakeup

BY BLAKE OESTREICHER – APRIL 11, 2019


AJ Styles - RedWWE will host the 2019 Superstar Shakeup on next week’s episodes of Raw and SmackDown, and as the best chance to revamp its rosters, the creative team better get it right.

At least in the short term, the Superstar Shakeup has typically been a major viewership hit for both Raw and SmackDown, but the main goal of WWE’s version of the NFL draft is to reinvigorate its programming, providing its stars and its fans with fresh and exciting feuds and storylines. Looking back, WWE certainly accomplished that goal for SmackDown last year, with the additions of stars like The Miz and Samoa Joe working out wonderfully for the blue brand. However, Raw’s roster, despite having arguably more overall talent than SmackDown, simply didn’t mesh well and really struggled to deliver compelling programming.

That was reflected by Raw’s viewership falling off the edge of a cliff between WrestleMania 34 and WrestleMania 35 as the red brand couldn’t maintain its audience. Truth be told, however, neither could SmackDown. Over the past year, Raw’s audience shrunk by 25% while SmackDown’s did as well. In this year’s Superstar Shakeup, WWE needs to do a considerably better job of spreading the wealth and ensuring that both Raw and SmackDown have rosters that not only have the right amount of star power but have the correct mix of stars … Read the Full Story HERE



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