WWE isn’t as popular as it once was, and a variety of metrics prove that.
Looking purely at WWE’s Q2 2019 Earnings, you can see that in the company’s TV ratings (down 14% for Raw and 11% for SmackDown), its domestic live event attendance (down 12% in Q1 and 2% in Q2) and its WWE Network subscriber count (down 120,000 subscribers between WrestleMania 34 and 35). In addition, Google Search data shows that general interest in the company has steadily decreased over the past five years as the quality of its product has diminished as well.
There is this sense, however, that WWE–which inked a pair of blockbuster TV deals for Raw and SmackDown nearly a year ago and also recently secured a major TV deal for NXT–is bulletproof and will thrive for years to come, primarily because of the $2 billion-plus in revenue it will earn from those deals over the course of the next five years. But that’s not necessarily the case. Though it’s unlikely that USA Network would ever voluntarily part ways with Raw, WWE, in fact, faces the very real possibility of SmackDown being cancelled by FOX if the show doesn’t perform up to the lofty expectations fans will have… Read More HERE
Follow Blake Oestriecher on Twitter @BOestriecher
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