THE 12 DAYS OF WRESTLING: The Spinner Belt

John Cena unveiled the ‘spinner’ vesrion of the WWE belt on April 11th, 2005 on SmackDown (see clip below). While it was originally scoffed at by longtime observers of the sport, it gained favorable reviews from an important sector of the audience: children.

Capitalizing on Cena’s rising popularity and mass appeal, the company introduced the Spinner Belt for sale by Christmas of that same year.  It was incredibly successful; the belt began popping up all over arenas, as Cena became wrestling’s biggest star. Several versions of the toy replica remain popular WWE merchandise items today.

A form of the actual title lasted for about eight years, with other champions adding their own personalized touches, and the title eventually becoming ‘un-spinnable.” 

It was replaced by the current version of the title on February 18th, 2013 in LaFayette, Louisiana, The Rock would unveil the new belt, and stated (perhaps ironically) that the WWE title “should never look like a toy.”


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