BY KENNY HERZOG – JULY 25, 2019
Running a wrestling promotion is hard work. Just ask Cody Rhodes. All Elite Wrestling was brainstormed last fall among executive vice president Rhodes, his wife and chief brand officer Brandi, co-EVPs the Young Bucks, and billionaire businessman and Jacksonville Jaguars co-owner Tony Khan. (Kenny Omega would eventually become the fourth EVP of record.) On New Year’s Day, they officially announced their formation.
Their first-ever televised event, the PPV blowout Double or Nothing, was immediately scheduled for May 25, with two more broadcasts—Fyter Fest and Fight for the Fallen, both of which streamed free via B/R Live—queued up for June and July, respectively. And all this before their weekly prime-time show on TNT, set to debut this October, even rolled film.
That’s a heavy lift for any company, let alone one that was ideated during the most recent football season. That’s also precisely why wrestling’s notoriously restless fan base allowed AEW a tacit grace period to muscle through its growing pains in real time. But just over half a year into this well-funded experiment in industry subversion, the time has come for AEW to flex its creative might and step into the light. To that end, we thought some pointed feedback—and well-earned flattery—might help put the inaugural six-months-and-change in perspective … Read More HERE