DATELINE: JAN 18, 1971 – MADISON SQUARE GARDEN – NEW YORK, NY
Ivan Koloff defeated Bruno Sammartino to win the WWWF Championship.
Sammartino had held the title a staggering 2,803 days, and was considered by many local fans as Madison Square Garden’s unbeatable champion.
The immediate silence from the packed house at The Garden is now part of the night’s legend; it eventually turned into an almost remorseful, anger. In fear of a possible riot from their paying customers, promoters never announced over the PA system that Koloff was the new WWWF Champion.