WOMAN ON FIRE – 05.22.2019: What Happens After An Event

By Kim Artlip, Columnist


Well, that title just totally sounded like this week’s column was about to go Fifty Shades Of Something… But honestly, I am in the dewy afterglow of an amazing show weekend.  

Tee-totally bone-tired, but happier than a dog with a steak, right about now.  Seriously, there is nothing more satisfying then the post-show hours and days.

We made new friends, caught up with old friends, watched children (and adults) experience their first, live pro wrestling show, and created memories. For us, that’s what indy wrestling is all about.

But for a promoter, it’s like binge-watching 12 seasons of a television show. and suddenly you hit the “hole” where the event has now passed.  Like losing a limb, and you feel down. Then you suddenly realize: Hey! Time to start working on the very next show. Yay!

After the extreme “high” and adrenaline rush of finishing a show that we have been working on for months to the point of obsession, comes that sweet period of reflection. What marketing events worked best, and analyzing what can be improved. It could be following up with potential advertisers, working on new graphics, or reviewing analytics. There is always something to do.

One positive thing to note is that since we know when the event will end, we can begin the planning stages for the show and work on ways to make an event even better than it’s predecessor.  These are several of the ways that I personally cope with my post show life and what I plan on doing next:

1 – Reorganize – It helps to keep yourself reorganized. Don’t forget to wrap up the event you have been working on! Have a wrap-up celebration, do your wrap-up calls/meetings. Gather and analyze event data.

2 – Relax and Recover: As promoters, we tend to consider ourselves last. Make sure to give yourself time to rest and recover from the long, stressful hours.  Let’s be honest, I am no spring chicken, and after 7-8 hours at the venue from pre-show to post-show, I’m totally wiped out. I spend the next day or two simply resting, hydrating and chilling out.  Monday is plenty soon to hit the grind again. Rest is the main goal for me and my husband (who I rarely mention but does the heavy lifting, set up and makes sure I don’t over do it at shows and mess up my already stressed out back).

3 – Make Needed Changes:  I am always on the lookout for ways to work smarter and more efficiently.  For me it comes down to productivity, scheduling and tracking software and that is one of the things that makes me happy.

4 – Reconnect: Remember those family and friends that took a back seat as your days got progressively busier? Take your dog to the park, do your DDP Yoga that you slacked on, or just spend time not talking about the show and just be you.

Chances are, you’ve invested a lot of time, energy, and planning into the event. For example, our shows since they are spaced out three to four months apart it becomes a major shift to go from the adrenaline rush of planning, promoting, networking and flyering to post show work of video editing and updating every database.

This is what life as a promoter is for many of us.  We work, focus, stress, sweat and despair that no one will attend our events.  Then we have a phenomenal event that pumps us up so hard for the next show that we can barely fall asleep that night.  The joys of event promoting. Well I’m going to work on my basking element for now so until next time, ignite your file, and follow your dreams.

The Treasure Coast’s Only Pro Wrestling Company

Kim Artlip, Owner + Promoter
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