FORBES: WWE Is Failing Seth Rollins As Universal Champion

BY BLAKE OESTRIECHER – JUNE 25, 2019


seth_rollins_universal_champion_new_2018_by_ssjgokufan01_dc9dp41-fullviewWhen Seth Rollins beat Brock Lesnar for the WWE Universal Championship at WrestleMania 35, it was supposed to be the start of a new and improved era for Monday Night Raw.

“The Beast” was set to leave the company, and after several years of playing second fiddle to Roman Reigns, Rollins was set to become the face of the red brand when “The Big Dog” was sent to SmackDown in the Superstar Shakeup. Then, WWE made a slew of desperate moves that have sent Raw back right where it was prior to WrestleMania 35, with Lesnar back in the Universal title picture, Reigns being a bigger priority than Rollins and Raw’s Universal Champion being overlooked in favor of wrestlers who are perceived to be bigger, more marketable stars.

With Lesnar retiring from UFC after he landed a better contract from WWE, the focus of the Universal Championship picture isn’t on Rollins like it should be. As Rollins continues to feud with Baron Corbin in a lackluster rivalry that is advertised to extend until at least next month’s Extreme Rules pay-per-view, the issues with what was supposed to be a memorable title reign are already starting to surface.

In an effort to improve its abysmal TV ratings, WWE instituted a “Wild Card” rule, essentially a directive from TV executives telling WWE to turn its ratings woes around and to do so quickly, and that rule has exposed a number of issues with the way WWE books its product.… Read More HERE


 

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